I’ve had this question pop up a few times recently, so I decided to write a blog about it. What is the real difference between websites that have www in their URL and websites that don’t have the www? Well, surprisingly not much. For starters, websites that do not have WWW in them are referred to as “Naked domains.”
Absolutely, none. There are no known benefits to choosing WWW versus non-WWW. Even Google says that it doesn’t prefer one over the other. The most important thing to consider is that you need to be consistent and stick to one preferred URL. To read more what effects your SEO, read my previous blog post.
There are many top companies out there that prefer one URL over the other.
Let me know what you think or what your preference is in the comment section below.